1. Explain the offer
Can a first-time visitor tell what you do and where you work from the first screen? Use plain service names and a clear location or service-area statement.
2. Check it on a phone
Open the site at a narrow width. Read the text, open the menu, and use the form. Look for clipped content and controls that are difficult to tap.
3. Try every contact path
Call links should dial the correct number. Submit a clearly labeled test inquiry and confirm that it is received. Check the message shown to the visitor.
4. Keep the details consistent
Compare your website, Google Business Profile, and important listings. Correct outdated contact information, hours, services, and locations.
5. Give services their own space
Explain each main service clearly. A useful page should answer the questions a customer asks before contacting you.
6. Match ads to their pages
Follow each active ad to its destination. The page should deliver on the ad’s offer and make the next action clear.
7. Use evidence you can stand behind
Replace vague claims with genuine project photos, an accurate process, verified qualifications, and real feedback you have permission to publish.
8. Check search basics
Review page titles, descriptions, canonicals, broken links, and the sitemap. Make sure published pages can be crawled and private content stays private.
9. Know what a conversion means
Distinguish a contact-button click from a received inquiry. Test your analytics and consent settings, and keep personal information out of tracking events.
10. Assign an owner
Decide who will keep content current, test forms, manage access, and review technical updates. A website needs attention after launch too.